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10 Proven Ways to Grow Your Home Staging Business | Home Staging Institute

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How to Build Your Staging Inventory, or Do You Need To?

Let Barb Schwarzthe creator of the Home Staging conceptshow you what it takes to make it in the Home Staging industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Help Centre. Track My Order. My Wishlist Sign In Join. Skip to content Skip to search. Published Hoboken, N. Language English View all editions Prev Next edition 2 of 2.

Subjects House selling. Real estate business.

Copyrights & Usage

Summary "Written in a straightforward and accessible style, this resource will show you how to launch an exciting, new career in the Home Staging industry, and help you run and maintain your business as it grows. Building on the proven concepts found in Schwarz's previous book, Home Staging: The Winning Way to Sell Your House for More Money, this new guide provides you with the various strategies and techniques needed to achieve unparalleled success in this field.

Contents From the beginning Starting your home staging business Your business plan Cover yourself! Services provided by home stagers Bids, fees, and consultations Marketing your home staging business How to work with real estate professionals Lights, camera, action! Successful companies usually have several platforms for marketing going on simultaneously to ensure they are growing their business through a variety of sources.

When it comes to real estate, it is essential to build a business with a primary market focus. Catering directly to people selling their homes is one avenue of marketing that can be effective. However, marketing to real estate agents, banks, and property investors is another avenue for marketing that can be important.

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It is essential to define your most significant potential market areas and then gear your time, effort, and resources to that area. This is an area that is often overlooked. People whose prices are out of line with their competition will find they lose more business than they can create no matter how many friendly referrals they have.


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People who are selling their homes are always looking at their bottom dollar, and if they are spending out too much money on staging, it will cut into their profits from the sale. This is a major deterrent for most sellers. Checking what the going rate is in your area for staging and then pricing accordingly is wise. In general, most professional staging companies charge an initial two-hour consultation fee and a fee for furniture rentals while the home is being marketed. General advertising for people in the home staging business is not the best place to spend advertising dollars.

Money on advertising should be spent on ads in real estate sections of your local newspaper, targeted ads on platforms like Facebook and advertisements in real estate magazines.

Other good places to advertise can also be online real estate marketing platforms. This is an excellent way to market to realtors and mortgage officers. Gatherings that are geared towards realtors often have real estate supportive business professionals in attendance.


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This is the number one way to get business. Since real estate agents list homes for sale, they are the best resource for new clients trying to sell their home. While not all people who sell their homes want to invest in staging, realtors who are handling hard to sell properties, high-end properties, and vacant homes will often look for a staging company to help with the presentation. Doing presentations to real estate offices showing a gallery of work and success stories can be a great way to boost business.

Real estate agents who believe in a product or service for the benefit of their clients are more inclined to encourage them to invest in it.

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Building a Successful Home Staging Business (eBook, PDF)

Not all home sellers who consult with professional staging companies use their furnishings and full services. Some people will opt to use them for consultation and design and choose to do the rest themselves.


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Selling an entrance fee to a staging workshop for real estate agents is a great way to earn extra cash. It also often leads to finding new clients, or people that can introduce you to new clients. The late winter, early spring, and late summer are a good time for this type of marketing since spring and fall are usually the busiest real estate markets.

Real estate agents and companies thrive on networking with other people, business owners, and companies. Most real estate offices are used to having presentations from real estate supportive businesses.